Kuoni Trade Sales
For the past few
weeks I’ve been on the receiving end of a few passionate comments made by some
of our valued independent agents about changes we’re making to the way Kuoni
will now look after its trade sales. Let me start by saying I hear you
all and I do appreciate the value of the relationships many of you have
established over time with our homeworkers, the staff in our shops and in our
call centre. It’s only natural for us all to wish to keep a valued
relationship going.
But this
industry is crammed full of fun, knowledgeable, efficient and responsive
characters and we have a larger than life collection of them in our Dorking
head office who now relish the challenge of looking after you all and helping
you convert as many bookings as possible. We’re all capable of forging
new and exciting relationships – it’s what happens up and down the country in
all businesses. To use that old adage, change is part of life. We’re
developing and growing our trade sales office and aim to make it the best in
the travel sector.
We’re not
planning to slam any doors shut. The transition will take as long as it takes
and we’ll work really closely with you all to ensure that we continue to
service all of your needs. We are excited by the additional support we
can and will provide. This will include: your own dedicated and highly
experienced Personal Travel Experts to look after your sales needs, faster call
answering with less waiting on the phone line, and more staff during peak
selling periods. I can assure you we have a cracking team and they are
dying to get to know you and support you to the hilt.
And we’re
planning to send lots of potential Kuoni customers through your doors in
January because on Boxing Day, Kuoni will be launching its first ever national television
advertising campaign. The ads will focus on those special occasions that
deserve a special holiday and will feature a very clear, very strong message on
the end frame to drive traffic to travel agents. In fact, all of our marketing
activity has a strong call to action for potential customers to book with their
travel agent.
The most
important thing to us here at Kuoni is not which channel a customer chooses to
book through, it’s the service that’s provided to them, not just at the at the
point of sale but throughout the whole customer journey. That’s why we have the same prices in every
channel – online and offline. And that’s
why we’re changing; changing for the better; changing to provide quality
independent agents with dedicated support, to help you to deliver exceptional
service to Kuoni customers.
So let’s all
look forward to a dynamic 2013, embracing change, new relationships and the
assurance that Kuoni is 100% genuine in its commitment to support the trade; to
help you to provide great service and make more money in the year ahead. And of course to delight your customers.
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