Derek Jones

Australians like to tell it as it is. In 1989 when the Transport Accident Commission wanted a powerful road safety campaign to emphasize the personal costs of drink driving they came up with possibly the best advertising slogan ever: ‘If you drink, then drive, you’re a bloody idiot.’ In that year there were 776 deaths on Australian roads; by 2012 it had fallen to 303. Anyone who’s been to Australia in the last decade will have heard that phrase; it’s still used as a friendly warning in pubs all the time. So when the Foreign Office launched a public consultation on its travel advice and said it was looking at the Australian system I was immediately keen to know exactly how it worked. I have to be honest, deep down I was hoping that somewhere on the Aussie Government website I’d find the phrase ‘If you go to North Korea, you’re a bloody idiot.’ Sadly, that’s not the case but as I expected, their advice is clearer and stronger. The website is just called Smartraveller, nic...

I could kick myself.  I fell for it. I thought I knew my country.  I thought I understood who we were and what we stood for.  Sure, there were always going to be a few people at the edges who wanted to pull up the shutters and stand alone; who saw immigration as a mortal threat to our way of life; who dreamt of a return to a mythical ‘better time’ when we were in control of our own destiny. But as the EU Referendum debate has taken hold I’ve realised that I was wrong.  I seriously misjudged Britain (or more accurately, England).  This is possibly the most depressing conclusion of my lifetime.  It means that the values I hold dear, values that I thought I shared with the vast majority of people in this country are not in fact the default values of a sizeable share of the people in Britain.  I thought that tolerance, compassion and inclusiveness were part of our DNA and I was proud to be called British. Whatever the outcome of the EU Referen...

There’s a scene in Toy Story 2 (the one with Big Al’s Toy Barn) where Andy’s mum has a garage sale on the lawn at the front of the house. Boxes full of once cherished toys are laid out on a table ready to be sold to the highest bidder. It was this scene that jumped into my mind when Tui announced the sale of all of its specialist holiday businesses last week. Will Waggott has gathered together all of Peter Long’s precious toys and put them on show at the end of the drive for any passers-by to pick over. Tui, like Andy’s mum, knows that the special toys need to be kept, even if it’s just for old times’ sake. So Woody and Buzz (Crystal and Lakes & Mountains) have been taken inside and popped back under the bed, whilst Wheezy, Slinky and Hamm have been boxed together in a job lot with all of the other (now unloved) toys. But when the trestle table has fifty toys on it, it’s inevitable that there will be a Big Al on the scene trying to separate the collectors’ items from ...

Many independent travel agents will never really trust that Kuoni can run its own chain of retail stores and continue to support them to the same degree that other ‘trade only’ suppliers do. I always knew it was going to be a challenge to keep the trade onside once we decided to open Kuoni branded shops. Let’s be honest, the track record of those that went before us wasn’t good. I remember being told by a top independent agent some twenty years ago that the reward for winning Thomson ‘Agent of the Month’ was a certificate for the back office wall… and a Lunn Poly shop next door! And as if the threat of a store next door wasn’t enough, this was followed by in-house discounting levels that were uneconomical to follow and eventually by permanent online price reductions. It’s no wonder nobody trusts us. Agents have learnt that trusting the word of Foxy Loxy tour operators, like dumb Chicken Lickens, is not a sensible long term strategy. So it’s worth taking a moment here t...

I worry that somewhere, sinking under the flotsam and jetsam of unsolicited e-mails in my inbox, is the one that really is going to quadruple my sales conversion, take my business to another level, create a world class digital experience, halve my printing costs, deliver sustainable double digit growth, cure my male pattern baldness and improve my sex life. Worse, I worry that there might actually be a proper e-mail in there, maybe even one from my boss asking me a critical question that needs to be answered yesterday … or last week … or last month! I’ve done everything the IT doctor told me I should do. I’ve ‘moved to junk’, replied ‘opt out’, blocked and unsubscribed. I’ve even been crazy (and desperate) enough to reply to a few, before realising that, in this direction, madness lies. Accepting then that there is nothing to be done other than reading at the least the first few lines of each fresh attempt to change my life, I have become a reluctant expert on the tricks, tacti...

Innovation has always been at the heart of travel. The great travel pioneers of the 19th century created mass-market leisure travel by packaging components together to create affordable rail trips for working class families. In the 1960s the same concept was applied to Mediterranean beach holidays, harnessing the benefits of jet propulsion technology developed during the Second Word War. Less than 20 years after the first British passenger jet aircraft, the De Havilland Comet, entered service in 1952, commercial flights began on the Boeing 747. By the time Concorde took to the skies in 1976, the speed of passenger air travel had increased by a staggering 1,000 miles per hour in less than 25 years. Incredibly, in the 40 years since, it’s actually slowed down by 700 miles per hour. A brand new Airbus A320 has a cruising speed less than half that of Concorde. This wasn’t supposed to happen; progress is supposed to do just that – progress! But in the case of civil avia...

So Virgin Holidays has decided to stop offering its products for sale through travel agents, saying: ‘It’s just the way things are going these days.’ The rationale, according to Virgin Holidays is that when they sell through the trade they don’t talk to the customer directly and they need to make sure that the booking experience is in line with theirs, which they can only do if it’s direct with the customer. But hang on… is this really just the way things are going these days? I suppose that depends what they mean. If your strategy is to constantly and aggressively offer lower prices in your own channels than in other travel agents then of course that’s the way things are going. No sensible agent is going to support a tour operator that blatantly undercuts them on its website – there are only so many 10% weekend discounts an agent can take before they decide it’s not worth the biscuit anymore. Coincidentally 10% is the share of Virgin’s business that was left...