On The Beach
The last time I speculated in this column about the reasons behind a surprising travel acquisition I landed myself in an awkward spot of bother with the buyer. It was my good friend John Hays who’d just bought Bath Travel and I suggested that the two brands were not a natural fit. I think John has forgiven me but in my defence I did go on to say that if anyone could make it work it would be him, and on that count he has gone on to prove me right. Looking back at that deal now it’s clear to see why the Hays approach to retailing applied to a geographically complementary store network has been a real success story. Hindsight is all well and good but John had the foresight to see the opportunity and to invest in High Street expansion when most others were moving in the opposite direction. I was reminded of this when I woke up this morning to the news that On The Beach had acquired Classic Collection. My first reaction was that this must have been the result of...